Sports Management induction information

About your programme

Module information

You’ll complete your course one block or ‘semester’ at a time. In each semester you’ll study modules. Some are core modules you have to take – others you’ll be able to choose between when you arrive, personalising the course to your interests.

In your first semester you will study the following modules:

• Contemporary Marketing Practice 

Contemporary Marketing Practice

The dynamics of the marketing environment, namely buyer behaviour, product pricing and product promotion, are all explored within this module. You will examine the role marketing communication plays in business and some techniques used to generate interest and purchasing decisions. As part of this module, you will develop an understanding of the significance of research in market development and product innovation.

• Introduction to Management 

Introduction to Management

This module introduces students to the management skills they will need to develop as they embark on their university studies and into their careers, and to the broad functional disciplines that underpin the study of management and provides an integrative platform upon which to build on in later modules. This will be achieved by examining the discipline of management from both a theoretical and practical perspective. This will be done whilst identifying and building essential management and study skills which will be important for successful progression through the programmes of study.

Please note: this module supports your progress towards the CMI Level 5 Diploma in Management and Leadership and the CIMA Certificate in Business Accounting.

• Introduction to the Sports and Leisure Industries 

Introduction to the Sports and Leisure Industries

This module puts in context the different elements of the sports and leisure industries, both from the perspective of suppliers in the industry and from that of the end-users. The role of sports and leisure within the economy is also investigated.  Other topics include the importance of sponsorship within sport, the role of globalisation, broadcasting rights, and managing risk in sport. The module aims to give you an overall understanding of contexts of sport (past, present and developing) in order to give you a thorough grounding in the areas of sports and leisure.

Further information about the structure of your course can be found within the programme specification document.