Business Management – all programmes induction information

About your programme

Module information

You’ll complete your course one block or ‘semester’ at a time. In each semester you’ll study modules. Some are core modules you have to take – others you’ll be able to choose between when you arrive, personalising the course to your interests.

In your first semester you will study the following modules:

• Introduction to Management Core

Introduction to Management (Core)

This module introduces students to the management skills they will need to develop as they embark on their university studies and into their careers, and to the broad functional disciplines that underpin the study of management and provides an integrative platform upon which to build on in later modules. This will be achieved by examining the discipline of management from both a theoretical and practical perspective. 

• Contemporary Marketing Practice Core

Contemporary Marketing Practice (Core)

This module seeks to introduce the principles and practice of contemporary marketing by exploring the dynamics of the marketing environment, buyer behaviour, product pricing and product promotion, as well as reviewing the role of marketing communication. Furthermore, the module will also provide students with an appreciation of the significance of research in market development and product innovation. Throughout this module, the ethical issues of marketing will be addressed in relation to corporate social responsibility and ethical consumerism. 

Further information about the structure of your course can be found within the programme specification document.