Transform your content and career with MBA in digital marketing and business strategy.
If you’re an early to mid-career professional, our digital business strategy and digital marketing MBA will:
- accelerate your development
- prepare you for international and senior roles.
You will cover topics like:
- search engine optimization (SEO)
- social media marketing
- email marketing
- content marketing
- mobile marketing
- digital innovation and strategy.
Expert teaching and support
Our lecturers are research-active industry professionals. And because classes are small, you’ll get extra care and attention.
We’re:
- 1st in London for ‘Academic Support’ (National Student Survey (NSS), 2023)
- 2nd in London for ‘Teaching on My Course’ (NSS, 2023).
Navigate real-world problems
You will complete a professional consulting project where you’ll solve problems that companies face in the real world.
Make London your classroom
Our campus is located in the green and picturesque London borough of Richmond-upon-Thames, with access to the capital as an international hub for business. We also have connections with large companies and small businesses in the local area.
Build a valuable network
Your peers are experienced professionals from around the world. Throughout your digital marketing degree, you’ll build a diverse and durable network.
Specialist pathways
We also offer a general management MBA and two specialist MBAs, all of which draw on St Mary’s University’s strengths:
- MBA
- MBA Healthcare Management
- MBA Project and Programme Management.
Please note: this course is subject to validation.
Dr Antonia Alafouzo
Senior Lecturer
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Course content
Modules
These modules are the modules that were available to students in the 2023/24 academic year and are illustrative of what may be offered for 2024/25.
Please note: it is possible that a module listed on the website will not be able to run due to reasons beyond our control. For more information please refer to our course information disclaimer.
Entry requirements
2:2
Previous degree
Additional requirement information
Candidates must satisfy the general admission requirements of St Mary’s University as outlined in the Admissions Policy.
Applicants are expected to have a minimum of a 2:2 undergraduate honours degree (or international equivalent) in any subject. Candidates with significant management experience may be admitted to the programme without a degree or degree equivalent qualifications if they can demonstrate their potential to meet the learning requirements of the programme.
All offers are made subject to two satisfactory reference letters.
International Requirements
International students should check our country-specific pages for equivalents. If English is not your first language you will need to achieve an IELTS score of 6.5 overall with no less than 6.0 in any section.
We now accept IELTS Indicator test results as proof of your English language level.
Further Information
For more information about entry requirements please email apply@stmarys.ac.uk.
Fees & funding
January 2025
Home
£14,000
International
£19,500
September 2025
Home
£16,770
International
£20,400
Funding Information
St Mary’s MBA Scholarship
This scholarship gives students a £2,500 tuition fee discount in their first year of MBA. It is automatically applied to all offer-holders of the academic year 2024/25 for the full-time one-year course paying the international fees.
Applicants do not need to make a separate scholarship application and will receive a scholarship offer letter within six weeks of receiving their offer of study. Student cannot combine this award with another scholarship at the University.
Additional costs
Your tuition fees will cover the cost of all mandatory elements of your programme. Additional costs could be incurred depending on optional modules chosen and other projects undertaken.
For further information about additional costs please see our additional costs webpage.
Alumni discount
A 20% tuition fee discount is available for our alumni (undergraduate and PGCE) planning to study this Master's degree. Those studying for a PGDip of PGCert are not eligible for the discount.
Funding
You can check on the UK government website to see if you may be eligible for a loan of up to £12,167 to help with course fees and living costs while you study a postgraduate programme.
Home and international students may also be eligible for external sources of funding. International students should check their eligibility for our International Scholarship.
For more information, please look at our postgraduate funding page.
How the degree is taught
Assessment methods
The assessment strategy leads to a holistic demonstration of your knowledge and understanding. All core elements of a module are assessed. You will complete summative and formative assessments. There is a variety of assessment types that reflect the demands and requirements of modern businesses. You'll have an element of choice so that you can demonstrate your interests and maximum potential.
Career opportunities
With our Digital Marketing MBA, you will develop essential transferrable skills, such as leadership, communication, and creative problem-solving.
Contact our Career Services at careers@stmarys.ac.uk for further information on jobs and postgraduate opportunities.
Some examples of job roles and areas of work for graduates of Master of Business Administration: Digital Strategy MBA, PGCert, PGDip include:
Apply now
January 2025
September 2025
Make sure to check our step-by-step guide to application process.
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