After a successful round of sessions led by senior business professionals at the university, St Mary’s University Business Clinic is delighted to announce a new series of events taking place at Patch Neighbourhood Business Space, Twickenham, starting in September.
Patch Twickenham
42 York Street
Twickenham TW1 3LJ
In partnership with Patch, the St Mary’s University Business Clinic is looking to build relationships with local organisations and academic experts within the Business School. The ultimate objective is that our business students will help run the clinics and sit in on the advice sessions, developing their business knowledge. This would ultimately lead to more practical assessments based on consultancy projects with local businesses thus enabling our students to graduate with the skills and expertise to hit the ground running as they start their business careers.
St Mary’s University Business Clinic Autumn Event Series 2024
From September, we are running a series of four workshop sessions called Connect and Grow at Patch with a marketing and communication focus, to which we would like to invite members from Patch and other local businesses as well as faculty members and students.
The sessions will be followed by drinks and refreshments.
Registration
Registration is essential and tickets are free to St Mary’s students and faculty members. Please use the codes: SMUSTUDENT or SMUFACULTY.
Register for our next event
Our events
All sessions start at 4.30pm at Patch.
26th September – How to really understand your audiences: Mark Payton (Keynote Speaker)
- Is there an atypical consumer?
- More informed than ever.
- And more wary than ever - need transparency, have huge expectations.
- But susceptible to partisanship (Trust Project/Ipsos Report examples).
- Why audience analysis works.
- Questions to ask about your own business.
- Can you easily describe your top two or three audience personas?
- Are those personas based on research or supposition?
- Understanding audiences: the cheat’s guide to research.
- Examples of easy-to-use online tools to gain those audience insights.
24th October – The ultimate marketing strategy for your business: Robin J Birn
We'll cover:
- understanding profitability in your sector
- planning a customer led strategy
- measuring the success of the strategy
- anticipating future change.
Register now
21st November – Content creation - Using AI for social media: Celia Rizothanasi – Queen Bee of LinkedIn
We'll add more information about this event soon.
12th December – Theme and speaker to be announced.
We'll add more information about this event soon.
Mark Payton
Mark Payton is a content and communications consultant with a strong track record in creating successful media brands and improving existing brand communications. Mark was editorial director at Haymarket Media Group for a decade, and is now one of the team at The Trust Project (a global consortium of news organisations dedicated to improving transparency and audience trust in media) and a complaints committee member for the UK's press regulator, IPSO. Mark has also worked on a number of recent product launches in the sport, automotive and travel markets.
Robin J Birn
An experienced marketing, market research and training professional, and author of several books on market research, customer insight and market services. Specialist skills include training, facilitating, and coaching in business strategy, marketing planning campaign planning, and developing propositions using consumer insight.
Robin has worked in the marketing services sector since 1976 consulting and training major global brands and SMEs to develop new skills in marketing and communications and intercultural competence.
Robin is a member of the Marketing Committee of The Archive of Market and Social Research, a Fellow of the Market Research Society, Life Fellow and Member of the Chartered Institute of Marketing, Member of the Chartered Institute of Public Relations and Freeman of the City of London. Robin is a British/American dual national.